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X-Hale and RotiThank you Mr. Gates for the opportunity that you have provided with helping me to realize my dream. With 300,000 I have come up with three influential and revolutionary business ideas that ensure success and to do well in the market. First one is a going to be a hookah lounge called the “X-Hale” and from there I will also operate my online business called “X-Hale.com. My third business is going to be a restaurant called “Roti”. In these economic hard times I believe my business will be affordable and will appeal to the common consumer. First business I am going to invest in is X-Hale hookah lounge located in Des Plaines, IL near Oakton Community College. Proximity of the hookah lounge is going to bring in more students who are going to be my primary faction of customers. The products I am going to provide is hookahs, different flavored tobacco like Traditional, Kiwi-Strawberry, Lemon, Mango, Margarita, Mocha Latte, Orange, Papaya Mango, Peach and etc. Also, along with these products I will provide customers with Hookah accessories that include Hookah Vase, Hookah Bowls, Hookah Hoses, and Hookah cleaning supplies. Also I plan on serving homemade Asian desserts, Middle Eastern drinks and snacks. Even though other Hookah lounges carry the same products my business is going to be more service orientated. It will also comparatively be less profit oriented which will have the appeal to customers, mainly Oakton students, coming back for more. I will also introduce a commission base to make hookah stores chicago part of the basic salary for certain products. Hence increasing the positive compactions amongst employees which in turn will increase sales and customer satisfaction. I will be investing $150,000 total. It will include $125,000 for the location, exterior, and the interior design. $25,000 will go towards the inventory and $5000 will go towards homemade products. Second business will be on-line which will be operated from X-Hale’s location. It will offer the same products with higher price and will come with incentives. 1 out of every 20 customers will receive a coupon to get 10 percent off when they visit to X-Hale. I will spend $25,000 to set up a computer domain and additional system which will operate 24hrs a day. I will spend $15,000 on X-Hales website and advertising, I will advertise on Facebook, Myspace, newspapers, and in local colleges. Furthermore I will visit local colleges setting up booths and advertise X-hale lounge and online business by passing out flyers and coupons. Another 10,000 dollars is going to be spent on bringing in packaging materials and also for elaborate decorations on the office of online business. It’s going to be successful on the fact that it will be an attachment of the X-hale. Furthermore, it will receive much of its advertising in the hookah lounge itself. This is going to indirectly promote the online business as well as the retail location. Thus both the online as well as the X-hale would actually be complimentary to each other.The third business I want to do is an exquisite high end Middle Eastern/ Pakistani and Indian restaurant. It will offer a wide variety of Middle Eastern cuisine. Its location is going to be in the heart of downtown Chicago. The menu will contain about 25 different varieties of dishes including kebabs’, hummus, biriyani and other traditional cuisines. The customer group targeted at is mainly people of Asian origin. As Chicago boasts huge population diversity in this matter it will surely help the business. The spicy food of the East already has earned a good amount of praise among other cultures. Furthermore it will present a difference experience from the traditional fast food customers hence it is likely to attract more people from the busy outskirts of the city. It will essentially contain people trained to prepare exquisite Asian delicacies. A wholesome amount of 90,000 dollars is going to be spent on the interior and exterior of the store which will include the necessary machinery. The other 10,000 dollars will be used to build private rooms that have specially enhanced features. Further details is going to be done on the encroachment of sound and extreme care is going to be given to see that the restaurant provides both atmospheres—the calm and peaceful one or the noisy and joyous one—under one roof.Once again I thank Mr. Gates for the award. I hope to have these businesses running in 6 months. I assure you that we will provide quality service and theses business will always remain customer-oriented. Our priority is to make X-hale and Roti into a common household name and I sure hope that each one of you will help us with your mission.
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